Web design, Web development

Website Design Guidelines and Rules to Improve Its Functionality and Usability

Website Design Guidelines

The web design guidelines can teach you the golden rules website designing. The three key elements of web design are functionality, usability, and visual design. They are playing the role which determines the success or failure of a website. Web designing is not just making pretty designs; it is much more. Here are the top ten rules of web designing.

The 10 Golden Rules of Web Design

Here are the top ten rules of web designing to build functional and usable websites.

1. Space

Space is an important criterion in web designing. spacing between the elements should be sufficient to notice each of them separately. For example, if the page in an eCommerce site is cluttered, then finding a buy now button won’t be that easy.

2. Layout

Every element on a page should be placed considering its visual weight. The overall design needs to be balanced. That doesn’t mean the design must be symmetrical. When placing an element, check its effect on surrounding elements.

web design style guide

3. Navigation

Navigation of any website needs to be simple. The user must find the information he seeks in fewer mouse clicks. For complex websites, the navigation will be a little confusing. So you can create mega menus or adding sub-menus can reduce its complexity. Also, placing some of those components on the footer section is a solution. You can refer w3school.com to learn how to create better navigation for your website.

4. Calls to Action

Most of the websites have a specific call to action button for a specific action. An online store may have buy now button, movie-related websites may have Book tickets button, and so on. So make this call to action more eye-catchy. The size, color, and other aspects of it should make it easily noticeable by the visitor.

5. Images and Video

Videos and images can talk to users without using a single word. The image of a person enjoying your product or service will act as an advertisement for the company. The quality of those images is also important because it should look good on different screen sizes.

ui design rules

6. Colour

The color is not something to make the site look nice but it can portray the emotion of the brand. Colors on a brand’s website should match with the theme of their product/service.

7. Typography

Like the color, the fonts used on a company website should possess the same personality of that brand. Some fonts look serious which is perfect for serious business and some look playful which can be used for entertainment-related business There is one more thing apart from that. That is the readability of the text. Colors and sizes of a font must be chosen considering the readability.

8. Motion 

The main advantage of a website over a static printed brochure is that it can be interactive and dynamic. So you can make simple animations for mouse clicks or something add some motion effect for elements when the mouse pointer moves over it.

9. Consistency

The website design should be consistent throughout the website. If an internal page is not matching with the home page and theme of your business, then there are high chances of you to lose potential customers. The fonts, colors, icons, animations, etc. must be consistent.

web design rules

10. Text

You can provide the necessary information for the visitors without overwhelming them with data. The text used for this can be adjusted using appropriate stylings such as bold, italic, and regular.

Wrapping Up Website Design Guidelines

Having a good design for your business is very crucial for increasing your conversion rates. So you can follow the principles given above to improve your website’s total performance.


This article is written by a social media marketing consultant working at pixelsolvent. He also helps people with professional website design in Oman.

1 thought on “Website Design Guidelines and Rules to Improve Its Functionality and Usability”

  1. Pingback: web design principles and elements | ui design rules – basic website example

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